The Success Story of Britannia - The Total Foods Company

The Success Story of Britannia - The Total Foods Company
Logo of Britannia Industries Ltd.

Britannia Industries is one of India's driving food organizations with a 100-year heritage and yearly incomes in abundance of Rs. 9000 Cr. Britannia's item portfolio incorporates Biscuits, Bread, Cakes, Rusk, and Dairy items including Cheese, Beverages, Milk and Yogurt. 

Britannia is a brand which numerous ages of Indians have grown up with and is loved a lot in India and the world over. Brand Britannia is recorded among the most believed, important and famous brands in different overviews led by lofty associations. 

Britannia - Company Highlights

Startup Name

Britannia Industries LimitedBritannia Industries


Kolkata, West Bengal, India


Food Processing


Wadia Group




Varun Berry

Areas served




Britannia - About and How it Works? 

Britannia Industries Limited is a food organization, which is occupied with the assembling of Biscuits, Bread, Cakes, Rusk, and Dairy items including Cheese, Beverages, Milk and Yogurt. The Company works through the Foods section, which contains pastry kitchen and dairy items. 

The Company's item marks under the scones' classification incorporate Good Day, Crackers, NutriChoice, Marie Gold, Tiger, Milk Bikis, Jim Jam + Treat, Bourbon, Little Hearts, Pure Magic and Nice Time. Its items under breads incorporate Whole Wheat Breads, White Sandwich Breads and Bread Assortment. Its items under journal class incorporate Cheese, Fresh Dairy and Accompaniments. Its items under the cakes' classification incorporate Bar Cakes, Veg Cakes, Chunk Cake, Nut and Raisin Romance, and Mufills. Its item under rusk class incorporates Premium Bake. 

The results of the Company are sent out over the world, which incorporate Gulf Cooperation Council Countries (GCC), African Countries and American Countries. Its auxiliaries incorporate Manna Foods Private Limited and International Bakery Products Limited. 

Britannia - Logo and its Meaning 

As clarified by a representative of Britannia, Britannia's new logo means, "rebranding as the Total Foods Company starting now and into the foreseeable future with the extension of its contributions in both sound and liberal items. The wings of a fledgling mean opportunity to pick, at whatever point and any place you need to make the most of your food." 

Britannia - Founder and History 

The organization was set up in 1892 by a gathering of British money managers with a speculation of ₹295. At first, bread rolls were fabricated in a little house in focal Kolkata. 

The Company was brought into the world on 21st March of the year 1918 as a public restricted organization. In 1921, it turned into the principal organization east of the Suez Canal to utilize imported gas stoves. Britannia's business was prospering. Yet, more critically Britannia was gaining a standing for quality and worth. Thus during the sad World War II the Government rested its trust in Britannia by contracting it to flexibly huge amounts of 'administration scones' to the military. 

Another production line was set up in the year 1924 in Mumbai. In the very year the Company turned into an auxiliary of Peek Frean and Company Limited U.K. a main scone fabricating organization and further fortified its situation by growing the plants at Calcutta and Mumbai. 

In 1952 the Kolkata industrial facility was moved from Dum to roomy grounds at Taratola Road in suburbia of Kolkata. During the very year programmed plants were introduced in Calcutta and later in 1954 the programmed plants were introduced in Mumbai plant likewise in the exact year the improvement of top notch cut and enclosed bread by India was started by the organization and was first made at Delhi and another bread pastry kitchen was set up at Delhi in the year 1965. 

Britannia Biscuit Company assumes control over roll circulation from Parry's during the year 1975. In 1976 the organization had presented Britannia bread in Calcutta and Chennai. During the year 1978 the organization made Public issue in that Indian shareholding crossed 60%. The Company reclassified itself from Britannia Biscuit Company Limited to Britannia Industries Limited in the year 1979. 

Britannia - Mission 

The statement of purpose of Britannia says, "To improve the monetary soundness of our individuals and clients by fulfilling their advancing acquiring, speculation and lodging needs." 

Britannia - Products 

Pastry shop Products : Biscuits represent 95% of Britannia's yearly income. The organization's manufacturing plants have a yearly limit of 433,000 tons. The brand names of Britannia's bread rolls incorporate VitaMarieGold, Tiger, Nutrichoice, Good day, 50-50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time and Little Hearts among others. 

In 2006, Tiger, the mass market brand, acknowledged $150.75 million in deals, including fares to the U.S. what's more, Australia. This adds up to 20% of Britannia incomes for that year. 

Dairy Products : Dairy items contribute near 5% to Britannia's income. The organization markets dairy items to people in general as well as exchanges dairy wares business-to-business. Its dairy portfolio developed to 47% in 2000-01 and by 30% in 2001-02. 

Britannia - Recent News 

  • Britannia September Quarter Profit Jumps 23% To Rs 498 Crores 
  • Britannia Industries share value plunges 5% post-Q2 profit 
  • Britannia stocks fall more than 5 percent. 
  • Britannia - Business Model 

Britannia - Business Model 

The organization works in two business sections, in particular, pastry shop items and dairy items. The organization determines ~95% of its income from the rolls portion while, ~5% of its absolute deals coming from non-scones class (dairy) and International market. 

The organization's Dairy business contributes near 5 percent of income and Britannia dairy items straightforwardly arrive at 100,000 sources. Britannia Bread is the biggest brand in the coordinated bread market with a yearly turnover of more than 1 lac tons in volume and Rs.450 crores in worth. The business works with 13 manufacturing plants and 4 franchisees offering near 1 mn portions every day across in excess of 100 urban areas and towns of India. 

Britannia - Revenue and Growth 

Somewhere in the range of 1998 and 2001, the organization's deals developed at an accumulate yearly pace of 16% against the market, and working benefits arrived at 18%. All the more as of late, the organization has been developing at 27% every year, contrasted with the business' development pace of 20%. As of now, 90% of Britannia's yearly income of Rs 22 billion comes from rolls. 

Britannia is one of India's 100 Most Trusted brands recorded in The Brand Trust Report. Britannia has an expected piece of the overall industry of 38%. 

Britannia - Acquisitions 

Britannia Industries, India's biggest handled food organization, has reported that it has gone into a concurrence with Fonterra Brands (Mauritius Holding) Ltd, Mauritius, for securing the last's 49 percent Equity and Preference shareholding in Britannia New Zealand Foods Pvt Ltd (BNZF), their Joint Venture Company occupied with Dairy business. This obtaining is liable to Reserve Bank of India endorsement. 

The organization and its partners obtained lion's share stakes in Dubai-based Strategic Foods International LLC and Oman-based Al Sallan Food Industries in March 2007. 

Britannia - Competitors 

The best 10 rivals in Britannia Industries Limited's serious set are Parle Products, ITC, Horlicks, Biskfarm, Richfield Industries, Frisco Foods, Cookie Man, MTR Foods Pvt. Ltd., Milo Australia and New Zealand, Complan and Cadbury Bournvita. Its top Dairy rivals are NestlĂ© India, the National Dairy Development Board, and Amul. 

Britannia - Challenges Faced 

  • Kerala finance manager Rajan Pillai made sure about control of the gathering in the last part of the 1980s, getting referred to in India as the 'Bread Raja'. In 1993, the Wadia Group procured a stake in Associated Biscuits International (ABIL), and turned into an equivalent cooperate with Groupe Danone in Britannia Industries Limited. It was alluded to as India's most emotional corporate adventures, Pillai surrendered control to Wadia and Danone after an unpleasant meeting room battle, at that point fled his Singapore base to India in 1995 after allegations of cheating Britannia, and kicked the bucket the very year in Tihar Jail. 
  • Bread major Britannia Industries, the star among the Indian FMCG pack of late, says creating buyer request remains the greatest test in the new year. FMCG organizations by and large revealed dreary outcomes in late quarters. However, the scone producer's numbers beat desires, with the Bengaluru-based organization's net revenues at a record high in the last two quarters. 
  • In a different question from the investor matters, the organization affirmed in 2006 that Danone had disregarded its licensed innovation rights in the Tiger brand by enrolling and utilizing Tiger in a few countries(in Indonesia in 1998, and later in Malaysia, Singapore, Pakistan and Egypt) without its assent. While it was at first revealed in December 2006 that understanding had been reached, it was accounted for in September 2007 that an answer stayed slippery. Meanwhile since Danone's bread business has been taken over by Kraft, the Tiger brand of rolls in Malaysia was renamed Kraft Tiger Biscuits in September 2008. 

Britannia is likewise confronting the test of rising worker steady loss after the ongoing difference in watchman.

Britannia - Future Plans 

"CCD Dairy Bread is an occasion. We are searching for all the more such acquisitions in India covering a bigger space. In any case, in the worldwide market we will take a gander at acquisitions in our center zones of scones and pastry kitchen," Vinita Bali, overseeing head of Britannia said. 

  • The creator of Good Day and Tiger Biscuits currently plans to contribute ₹700 crore throughout the following two years to set up greenfield offices and scale up limits of center items and another ₹300 crore for new dispatches including dairy, taking all out venture to over ₹1,000 crore, said Varun Berry Managing Director, Britannia. 
  • Britannia Industries said it will contribute ₹700 crore to open more processing plants as interest for bundled food, including scones, has surpassed creation limit with provincial business sectors dominating metropolitan deals.

Britannia - FAQs 

Is Britannia a FMCG? 
Truly, Britannia is one of the top choice and most seasoned brands in India. 

What number of items are in Britannia? 
Britannia's item portfolio incorporates Biscuits, Bread, Cakes, Rusk, and Dairy items including Cheese, Beverages, Milk and Yogurt. Its image portfolio incorporates Tiger, Marie Gold, Good Day, 50:50, Treat, NutriChoice and Milk Bikis. BIL has a presence in excess of 60 nations over the globe. 

Which nation possesses Britannia? 
Britannia is an Indian Company. 

How does Britannia bring in cash? 
The organization works in two business portions, specifically, bread kitchen items and dairy items. 

When was Britannia dispatched? 
Britannia was dispatched on 16 April 1953.

Source: Startup Talky